Nothing off-brandships to a client.
Every other tool checks the one file you are about to publish. DriftRadar checks the library you already shipped — and tells you exactly how far off each asset is, as a number you can verify.
#3a7bd5found in your asset·#2e5fa3your brand blue·ΔE 11.41A real measurement from our own test suite. ΔE2000 is the CIE standard for perceptual colour difference — check it against your own eyedropper.
“We stopped arguing about whether something was off-brand. It just tells you how far off, and by how much.”
One off-brand asset costs more than the fix
It costs the half-hour arguing about it, the reprint, and the client quietly deciding you are careless. DriftRadar catches it before any of that happens — and proves it with a measurement, not an adjective.
Stop arguing about whether it's off-brand
“That blue looks a bit off” is an opinion, and opinions lose to deadlines. DriftRadar returns the colour it found, the colour your brand specifies, and the exact perceptual distance between them — ΔE2000, the same standard printers use. Nobody debates a number they can check.
The 5,000 assets nobody rechecked
Every other tool checks the one file you are about to publish. Your exposure is the back catalogue — the decks, ads and one-pagers still circulating from two rebrands ago. Point DriftRadar at 50 at a time and find out.
A number you can defend in the room
Brand health is one figure, and every point of penalty links to the finding that caused it. When a client asks why the score moved, you open it and show them. A score you cannot explain is a score you will get talked out of.
Send the fix, not the argument
Export to CSV, or print to PDF with the colour swatches and their hex values intact — they survive the printer, which is the whole point. The designer who has to fix it sees exactly what you saw, with no meeting in between.
Nothing off-brand ships to a client
This is a gate in your approval step, not a report on a shelf. Audits stay findable after the run, health is tracked per brand over time, and anything you have judged acceptable gets dismissed once and stays dismissed. The value is not the audit — it is the asset that never went out.
Three steps, and you are auditing
No integration, no connector, no procurement cycle. Sign up and point it at real work in the next ten minutes.
- STEP 01
Enter your brand palette
Your hex values, and how far each one is allowed to drift before it counts. Two minutes, once per brand. No PDF to prepare, no onboarding call.
- STEP 02
Drop in the library
Up to 50 assets a run. Start with the back catalogue — the decks and ads still circulating that nobody has opened since the last rebrand.
- STEP 03
Get the number, and the fix
Every asset comes back with the colour found, the colour expected, and the exact distance between them. One health score per brand, every penalty traceable to the finding that caused it. Export it, print it, send it.
Where a model earns its cost
Colour is measured, so no model touches it — arithmetic is cheaper, faster and checkable, and a model that guesses a fact code can compute is a liability. But most of what makes an asset off-brand is not a number, and that is the part a vision model is for.
Logo misuse
Stretched, recoloured, cropped into its clear space, or the wrong lockup for the placement. No arithmetic detects this — it needs something that has seen a logo used badly before.
Layout and typography
Whether the type is the brand's, whether the hierarchy holds, whether the spacing is anywhere near the system. Judgement, not measurement.
Brand voice in the artwork
The words baked into an image — a strapline nobody signed off, a claim legal retired last quarter. Text is read from the image, then assessed against your guidelines.
Reading the guidelines themselves
Turning a brand PDF into rules you can review and edit, each one carrying the sentence and page it came from, so you can see why the rule exists before you trust it.
Deterministic first
Every asset is measured before a model is considered. Most findings never reach one, so most assets cost nothing to check.
Escalation, not blanket calls
A model is invoked only where measurement is genuinely ambiguous. That is the difference between a bill you can predict and one you cannot.
A ceiling per run
Spend is estimated before an audit starts and capped while it runs. An audit stops rather than quietly costing more than the work it checked.
Where this goes
Consistency is the first measurement, not the whole product. Each stage is built on the audit history the one before it produces.
Brand consistency
Measure every asset in your library against your palette. Findings with the exact perceptual distance, a health score that shows its working, and an export you can hand to whoever has to fix it.
Brand consistency, joined to performance
Every finding tied to how the asset actually performed. Not whether it was off-brand — whether being off-brand cost you anything. That turns a brand argument into a spend argument, which is the one that gets funded.
Forecasting
Model the return on creative before it runs, so brand decisions are made against an expected outcome rather than a preference. This is where the measurement history becomes an asset in its own right.
Pricing
Billing is not switched on yet. Early access is genuinely free and takes no card — the prices below are what we intend to charge when it is, published now so nothing about them is a surprise.
Early access
Everything that works today, at no cost, because the thesis is not proven yet and you should not pay for that.
- 1 brand palette
- 50 assets per audit run
- ΔE2000 colour measurement
- Brand health score with its full working
- CSV export and print-to-PDF
- Audit history
Studio
For an agency running client approvals. Base fee plus an included monthly allowance of checked assets.
- Unlimited brand palettes
- 2,000 assets included per month
- Metered overage beyond the allowance
- Guidelines-PDF rule extraction
- Logo and layout checks
Scale
Larger libraries, more brands, and a metered rate that reflects volume. Priced against measured usage, never a flat unlimited plan.
- Everything in Studio
- Volume allowance and rate
- Priority on the roadmap items you need
Frequently asked questions
Put a check in front of the next delivery.
Enter a palette, drop in the work, and see what has drifted. It takes about two minutes and costs nothing.
Free while in early access. No card, and no billing switched on.