SEO Details
Irrigatesmart Case: A 2100% traffic Increase in 3 months
The client paid for a website redesign and the professional SEO plan and we offered Content Management. The focus was to optimize their online presence and increase reach to potential customers in not only their service area but other areas too.
We redesigned their website for more conversions and implemented a customized SEO plan that included content marketing, website optimization, and local listings management. The results were a 2,100% increase in organic traffic and a significant increase in leads and conversions in just 3 months
Total Increase in traffic in 3 months
Total Ranking Keywords
Our success in numbers
About Irrigatesmart
Irrigatesmart is an environmental Designers and Irrigation Experts and have been leaders in the field of irrigation since 1990. They are the perfect choice for those who want an irrigation system, sprinkling, irrigation repair, smart irrigation technology intergration.
Their Challenges
They wanted to grow their team but needed a marketing partner to deliver 100% of what was required for this growth. To achieve this, Thrilldesigns was tasked with building Big’s online presence, redesigning the website, content creation and increasing organic traffic to keep schedules booked.
Headquarters
Sacramento, CA
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Elaborate SEO Audit
Our audit analyzes the starting benchmarks of each metric on your website
Here is a look at the current traffic, backlinks, anchor text (is the backlink relevant and optimized), number of keywords, traffic value, etc. We also check the DA history, and ranking history.
DA (Domain Authority):
Total
Backlinks:
Referring Domains:
Organic Keywords:
Organic
Traffic:
Traffic
Value:
Keyword & Traffic Analysis
Here were the number of keywords ranking on Google. We identify the opportunities and ranking trends (improved, new, lost, declined).
The client needed more blog posts to target local keywords highly relevant to their services and industry. In addition, the service page content needed some optimization to increase traffic and conversion.
Their SEO Campaigns
Here are the strategies we used from the start to the end of the case study.
Keyword Research
We started by performing keyword research and created a list of high-volume keywords relevant to our client’s business. We also checked competitors’ sites to see what keywords they were targeting. Afterward, we ran the batch analysis and added top keywords to the list.
The primary target keywords we focused on in the SEO campaign included:
- Old sprinkler system
- hunter sprinkler controller
- irrigation systems repair
- sprinkler systems repair
Technical SEO
For the technical SEO part of the campaign, we started by running the site audit in the Ahrefs and agency analytics and fixed the errors. Then, we fixed the mobile usability issues in the GSC to make the website user-friendly. After that, our team worked to improve the core web vitals.
This involved creating new goals in google analytics to track hard goals only and adding filters to include USA traffic only in google analytics.
SEO-Content Strategy
For our content strategy, we focused on creating two blog posts per month, specifically optimized for the target keywords. The blog posts were around 800-1200 words and were based on extensive keyword research. We also promoted our blog posts via Facebook ads to drive traffic to the website.
Local SEO and Local Listings Strategy
After getting access to the GBP listing of the business, we took the following actions:
- Optimized the GBP listing with all the relevant business details.
- Entered the target service areas of the business in the profile.
- Weekly posts in GBP, including article sharing, offer posts, discounts, coupons, etc.
- For local listings, we optimized the Yelp listing of the business.
- Performed weekly updates by adding new photos and videos to the Yelp listing.
- Posted new projects finished by the client in the Yelp listing on a weekly basis.
- Received tremendous response from Yelp by the customers in terms of requesting quotes.
- We submitted business to industry-relevant directories to increase the authority.
Content Creation & Outreach
We implemented a precise marketing content strategy that helped break the ice and made a great first impression.
Imagine spreading the word about your brand without sounding salesy and still managing to showcase your expertise. We handle your business that is what happens.
The Results
Here are the results of the SEO strategy and a summary of the goals achieved.
Total Increase in Organic Traffic
Increase in Organic Traffic Ranking Keywords
Increase in Monthly Organic Traffic Value
Final Takeaway
Every business website needs content. By writing long-form, keyword-rich blog posts, you can start ranking for your valuable search terms. These pages are easier to rank, and you can create internal links to your product and service pages. With professionally written SEO content, getting quality traffic and links is 1000X easier. With this proven SEO strategy, you can uncover big wins with significant ROI.
If you need help with SEO and growing your website traffic, check out our
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What clients said about us
Excellent 4.8 ⭐⭐⭐⭐⭐Based on 90 reviews and ratings on Google, Facebook, Yelp, BBB, and Upcity.